Write an Awesome Sales Letter

1.Use a headline that grabs the reader's attention

2.Make readers feel you are talking directly to them

3.Give specific examples and include reviews from other customers

4.Know your audience and write to them

5.Use before and after pictures

6.Give a free offer

7.Include current research that supports your product or service

8.Center your letter around one main benefit

9.Keep it simple

10.Let your reader know what they will get if they do what you want them to do

11.Give the reader enough information to make an informed buying decision

12.Make a good offer and back it up with a guarantee

13.State your offer again and ask for the sale

14.Tell the reader how your product or service compares to others

15.Answer the question why in your sales letter

16.Give the reader a reason to buy now instead of later, offer a discount or bonus items if they act before a certain deadline

17.Make the reader feel safe to buy from you, let them know what will happen if they don't like your product, will they get their money back?

18.Have enough "white space" in your letter, in other words use bullet points and don't make the paragraphs too long

19.Use mini headlines within your sales letter

20.Use a font that is easy to read